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Quercus Capital Branding Design
Quercus Capital was established in response to the evolving landscape of Australia’s private debt market, with a strategic focus on senior debt investments. Through the Quercus Private Debt Fund, the company aims to deliver tailored financing solutions while maximizing capital recoverability, supporting businesses with stability and precision.
The brand’s visual identity originated from the name “3 Osk Tree,” symbolizing strength and rooted growth. The logo concept merges the number “3” with the image of a banyan tree, representing a robust foundation and enduring vitality. This fusion reflects Quercus Capital’s commitment to building solid financial structures and long-term partnerships.
Art direction - Kaci Cheung
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